Est. 2020 · Karachi

A love letter to modern beauty.

Love Palette is an independent, women-led beauty house rooted in Karachi and worn everywhere. We make small collections of considered products — the ones you’ll reach for every morning, and reorder when they’re gone.

Est. 2020 · Karachi

Love Palette began in a small studio on a rainy afternoon — with a rose, a pot of pigment, and a very clear feeling. The founder, a makeup artist working with brides across South Asia, wanted formulas that felt as gentle as they looked. Nothing loud. Nothing harsh. Just softness that lasted.

Five years on, we still make everything in small batches — with rosewater distilled in Kasur, oud sourced from Assam, and pigments blended by hand. Every product is dermatologist-tested, never tested on animals, and packaged in materials we’re proud of.

What we stand for

Four quiet promises.

01

Clean formulas

Free from parabens, sulphates, mineral oils and 1,500+ questionable ingredients.

02

Cruelty-free, always

Every product is tested on human volunteers with informed consent — never on animals

03

Refill-friendly

Glass and aluminium primary packaging. Refills on our bestsellers, always.

04

Locally crafted

Blended, filled and boxed in Karachi. Fair wages, fair hours, fair everything.

Our journey

From studio
to store.

2020

A single lipstick

Velvet Rouge is hand-poured in a Karachi studio.

2022

Our first store

Love Palette opens in Zamzama with an appointment-only atelier.

2024

Skincare arrives

The Ritual line launches — mist, serum, cream.

2025

Online, everywhere

Loved by 120,000+ customers across Pakistan and the diaspora.

Come discover the
Love Palette edit.

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